OTHER PROJECTS • 2019 - 2013

In the last few years, my Design Process has been changing, adapting, and improving to fit into the fast-paced environments of the Agile Teams I've worked with. From this context, as a generalist designer, my work can be split into two distinct moments in the development cycles of a product: the discovery and the delivery processes.

MY (OVERALL) DESIGN PROCESS

When a new idea or need arises, I always try to understand the origin and context in which they were born. For this, I usually use the support of one of the design frameworks to understand the complexity of this new challenge. After that, qualitative and quantitative approaches, based on Lean Research, would help me and my team to investigate further people's needs.

CSD Matrix, Personas, Opportunity Solution Tree, and Value Proposition Canvas will guide us in identifying the real problem. Then, we could work on hypothesis and journey mapping, user flows, and even prototypes of solutions.

This discovery process could be carried out only by me. However, I always tend to invite my peers (PMs, designers, and developers) because I consider the diversity of contributions essential to the process.

After identifying the problem and running some iteration cycles of the solution hypothesis, I can be more strongly involved in the delivery process.

At this moment, my information architecture, usability, and accessibility skills will take place, so through Visual Design, I can materialize the interactions of the identified "Jobs to Be Done".

I am very familiar with Figma. I really enjoy its facilities for creating an atomic design logic to organize and maintain Design Systems consistency and efficiency. The handoff is made easier since we can centralize all team members in a single tool that is always up to date.

While this work is being carried out, a survey and definition of important metrics for the business are taking place in parallel - with the active participation of the Stakeholders and, in some cases, the Marketing team. That way, we can offer a solution that is not just feasible and usable, but also valuable to the people and the business.

To ensure that what was discovered, planned, and executed as a solution hypothesis is aligned with the success plan, we can use some monitoring tools to track interactions, understand the path of users, and get a sense of completion and satisfaction from the tasks they need to perform.

We can also take valuable feedback from User and Usability Testings, Surveys, or Interviews. The Customer Success teams usually help us a lot to identify issues or new opportunities for improvement. I like to have these people close to my work, so we can talk and make this process start over and over again.

Thanks!
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when one of us shines, all of us shine

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when one of us shines, all of us shine ⋆

For me, Design is not a lonely activity. It has all the instruments to be practiced together, in an environment of diversity and inclusion, with respect and ethics.

AES Brasil • 2015